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You said we did: Maternity services choice and personalisation

User AvatarPosted by Daniel Harper at 20/03/2018 16:06:58

Thank you to everyone who took part in an engagement project in west Kent about choice and personalisation in maternity services.

From March to November 2017, women and their families in west Kent who were booked at Maidstone and Tunbridge Wells NHS Trust (MTW) were being asked to comment on the choices they were offered throughout the maternity pathway. 

WKCCG and MTW were looking at ways of improving choice and personalisation within maternity services, ensuring women have sufficient information to make informed choices for them and their families. A pilot project ran in west Kent in partnership with MTW from March to July 2017 in two community midwifery teams. This pilot project aimed to give women and their families more information about the services and the support available to them, including services in other areas by introducing a maternity choices booklet.

495 women attending Maidstone Birth Centre and Crowborough Birthing Centre completed a baseline survey.

82 women also shared more in depth thoughts about the choices booklet of which 66 percent found the choices booklet useful.

20 women felt that reading the booklet had made them re-think their decision about the sort of birth that they wanted.

“Lots more choice than first thought”

Overall, participating women thought that the booklet would be most useful for first time parents and would be effective if linked to the Birth Centre websites.

Following on from this pilot project WKCCG in partnership with MTW have rolled the choices booklet out across the entire patch and it is also available to view on both the CCG website and MTW website.

Read our engagement report